Jib
Technically, a ped up or down on the dolly. Feels epic and important. Select Drinks only.
Fake timelapse
Shot in real time but uses moving lights to simulate time passing. Works to make the background feel like the busy rush of the day, and the drink is slooooow and relaxed.
Real Timelapse
Its still “fake” We are moving the lights to make time feel like its passing without shooting for 3 hours. This also help support the “Third space” concept of someone posting up at starbucks.
POV
Camera attached directly to things. Mega dynamicm very fun shot.
Macro SlowMo
VERY close up, slowed down. Feels surreal and dreamy.
Texture
Any abstract texture that comes from the process. Steam, grinds, wiping the rim of a cup, stirring a straw. Close up.
Macro Liquid
Extreme close-up of liquid only. Espresso, coffee, mixers over ice. No stir-ins or mixing. This feels more refershign that the following shot.
Macro Mixing
Luxury, quality, supreme deliciousness. Heavy creams, foams, you know the drill.
Wide Macro
Upclose and feels fun and dynamic. Prioritize this shot on location.
Dynamic Light
Fun, playful, unexpected. Gives the sense of time passing or a little surreal pleasant moment.
Overhead Handoff
Fun, playful, unexpected. Gives the sense of time passing or a little surreal pleasant moment.
Slider
Sleek, sophisticated, elevated, used only on specific drinks, not for general use.