BOULEVARD
2025
Anthem
Approach
One of the most characteristic things about being Midwestern is the hospitality and unassuming language we all use. How can we give Boulevard those characteristics? We give it a midwestern voice. Boulevard has a wide variety of brands and drinks, so we need to be able to speak to a broad spectrum of consumers. Lastly, we need to tell a story about why people drink Boulevard.
Something for Everyone
There are a lot of labels, yes. A lot of different drinks sounds like a party to me. You don't want just any drink when you go to a party. You want your drink. Boulevard is the party. And what would a Midwestern voice say to someone who wants to be part of the fun…
Welcome to the Party
Let’s Party?
A party isn’t always a huge blowout. Sometimes its a group of people watching their weekly show together. A party can be two brothers sharing some good news. And sometimes a party is a room full of loud music and having the time of your life.
Boulevard owns all of those moments and wants to welcome everyone in by doing the most Midwestern thing possible: inviting everyone to join the party.
Scripts
